Your brand is more than just your logo or the color palette you use online. It’s the reputation you build, and the relationships you create with your followers. Fail to maintain a good name, and your reputation and influence will crumble.
With...
PPC, known otherwise as pay-per-click, is a search engine model and digital marketing strategy used to bring new leads to a website. When somebody clicks through to a pay-per-click advert, advertisers pay a small fee to the publisher. This...
We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...
There was a time not so long ago when social media was dominated by the millennial generation and used for nothing more than basic posting and online chat room facilities. Fast-forward a few years, and it is now near...
Visual graphics attract the attention of people in many different ways. That’s why whiteboard animated videos are becoming popular among companies for promoting their products and services. With the animated video market growing at a rapid pace, many people are learning...
Salesforce provides customer relationship management (CRM) service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Many businesses and enterprises around the world use salesforce as an integral part of their...
In the 2010s, we’ve seen the development of social media in many different directions. We’ve witnessed the fast development of eCommerce platforms, as well as the rapid growth of the mobile market. All these changes have forced business owners and marketers...
Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...
Brands nowadays have become more inclined to curating video content for marketing due to the enhanced attention and interest received from the audience for the same....
